What is PLR?
Private Label Rights or PLR in its abbreviated form, is any type of content that gives you the rights to edit, change or modify the content however you wish, essentially making it your own. PLR products are available in many different formats which include PDF, audio, video, software, eBooks, templates and graphics. There are free as well as paid for options available from PLR membership sites with varying degrees of quality. This does not necessarily mean that the free options are of bad quality and vice versa.
Why Use PLR Content?
Using PLR content has several benefits for you and your business, some of which are listed below:
1. Time Saving
Using PLR content saves huge amounts of time as you do not have to start from scratch to create blog posts or even digital products like eLearning material, presentations and eBooks. The hard work has already been done for you, so you are able to create your content much quicker.
Someone else has put in the hard work and created the content allowing you to use it as if you created it yourself. This is exceptionally helpful when you have to create content under pressure and you are sitting looking at a blank page.
3. Proven to Sell
PLR content will have usually already been offered for sale and has proven to sell. This gives you the confidence that you know customers will want to buy the content.
4. Build Your Product Portfolio
There is a plethora of PLR products available, providing everything you need to create profitable digital products to enhance your product portfolio. PLR material enables you to do this easily and the more digital products that you have in your portfolio, the more established you will become.
5. Quick Income Streams
By using PLR content to create products, you will have a system at your disposal for creating products quickly and easily.
Understanding PLR Rights
PLR content comes with varying limitations of rights, making it important to understand each one so that you avoid any legal or plagiarism problems.
1. Resale Rights (RR)
Resale Rights allows you as the purchaser of the content to resell the content without making any changes but your customers may not resell the content. This is the most restrictive form of rights. Content with Resale Rights is best used as a bonus to your digital products or as an incentive to grow your email list.
2. Master Resale Rights (MRR)
Master Resale Rights allows you as the purchaser of the content to resell the content without making any changes and you may offer resale rights to your customers. Content with Master Resale Rights is best used as a bonus to your digital products or as an incentive to grow your email list as in the case for Resale Rights.
3. Private Label Rights (PLR)
Private Label Rights may be with or without restrictions. Private Label Rights with restrictions allows you as the purchaser of the content to modify or change the content and resell it but there may be certain restrictions e.g. the content may not be given away. Private Label Rights without restrictions allows you as the purchaser of the content to do pretty much anything you want to with the content giving you the most freedom with the original content.
4. Giveaway Rights
Giveaway Rights allows you as the purchaser of the content to give it away. You may not claim ownership of the content or sell the content and in most cases, the content may not be altered. Giveaway Rights is best used when using giveaways as a social media growth strategy.
5. Developer and White Label Rights
Developer and White Label Rights is usually offered with software and allows you to use the content to provide a service e.g. to build sales funnels.
PLR gives you the leverage to create content easier and to grow your business faster.
P.S. Product creation is the very basis upon which successful internet marketers build their fortunes and John Thornhill is a Master of this. Have a look at the Partnership to Success program where he shows you step by step how to create products with unparalleled one-on-one training.