All successful internet marketers do one basic thing and they do it well! That is to create a Blog, posting their opinions, expressions, observations and even questions online, usually with links and images to other websites.

Blogging dates back to 1994 and the word “blog” was coined in 1999. This all seems so long ago and in fact, blogging became popular long before social media as we know it. Since those early days, blogging has become a way of life and an immensely important asset for any serious internet marketer.

6 Reasons why you should create a blog?

  • To Be Found Online:

Blogging gets you exposure and by building awareness, you will be found online. This is where you will begin to build your audience, where new relationships will be forged, and existing relationships strengthened.

  • To Build Credibility:

By sharing opinions, information, and thoughts on certain topics, allows you to interact with your target audience, building credibility over time. This will happen with consistent blogging when you are providing quality content that is relevant, useful, and engaging.

  • To be an Authority:

By consistently providing high-quality blog posts with valuable content, which is viewed as expert information, you will build trust with your audience and be recognised as an authority in your field. You will be the “go to” person within the industry in your niche, leading to more inquiries and higher conversion rates.

  • To Interact with your Audience:

Blogging is an opportunity to connect with your audience in a different and more conversational way. You can respond directly to you visitors’ responses to your posts which massively assists in building trust and relationships. Customer engagement is immensely important for online marketing success.

  • To Monetise your Blog:

Blogging allows you to promote your own or affiliate products and services. This is an inexpensive way to drive traffic to your site, enhancing your marketing efforts and attracting more prospective customers.

  • To Create Sharing Opportunities:

To create opportunities for others to share the link to your blog, is one of the most powerful benefits of blogging. With so many different sharing platforms available, the potential exists for viral traffic and exponential market growth. This is free marketing at its best.

Blogging as a marketing strategy is a no-brainer if you are interested in increasing your online exposure, while establishing yourself as an expert in your industry.


I have been professionally assisted in creating my blog online by following John Thornhill’s Partnership to Success Program. Click here to view this powerful program.

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